WS

Analytics

Deep dive into churn patterns and model performance

Churn by Contract Type
Customer churn rates across different contract types
Contract Churn Rates
Percentage of customers who churned
Month-to-month
42.7% churn

1,655 churned / 2,220 retained

One year
11.3% churn

166 churned / 1,307 retained

Two year
2.8% churn

48 churned / 1,647 retained

Churn by Internet Service
Impact of internet service type on churn
Fiber optic
41.9% churn
DSL
19% churn
No Internet
7.4% churn
Churn by Tenure
How tenure affects customer retention